Put away the rubber gloves and mop, we’re not talking about scrubbing and dusting. This kind of spring cleaning involves taking a step back from the day-to-day responsibilities of running your company, and evaluating which aspects of your business could use an update, or a bit more “polish and shine”. Rather than reminding you to vacuum behind the printer, these tips are designed to help you recharge your business during the season known for fresh starts and new beginnings.
(Of course, if a spic and span office is really what you’re after, you can always check out our Office Spring Cleaning Checklist.)
Dust Off Your Online Presence
When was the last time you updated your website, LinkedIn page or other social media profiles? Maybe you’ve added new services or decided to go after a different target market, but have yet to update your website. Take time each spring to rewrite copy and swap out images to reflect any changes you’ve made and give your online presence a fresh look and feel.
Clean Up Your Customer Information
Clients move, vendors change, contacts leave companies, and it can be difficult to keep up with the constant flux. At least once a year, go through your databases and update missing or outdated information and remove any unnecessary data. This is also a good time to reconnect with customers or partners that you haven’t heard from in a while.
Perform Hardware & Software Upgrades
When technology is working well, it saves us time and money, but when it’s not, it can be a real drain on resources. To keep things running smoothly, perform annual maintenance and, if needed, upgrade your hardware and software. You may also want to take stock of all the apps, programs and tools you use to run your business, and decide if they still meet your needs.
Assess Your Staffing Needs
Maybe you already know you need more help, but you’ve been putting off hiring, firing or shifting roles and responsibilities until you have more time. Unfortunately, more time is the one thing all small business owners perpetually lack. So stop waiting for the perfect moment and set aside the time now to both assess and address your staffing needs. Future you will appreciate it.
Review & Revise Your Goals
Developing a business plan and defining goals are not meant to be “set it and forget it” tasks. At least one a year, look at your business plan and evaluate which strategies are and aren’t working, and do the same for your long-term goals. If your objectives have changed, make sure you adjust your actions accordingly. Alternatively, if your goals have stayed the same, check in on your progress and think about what you could be doing more of to help you achieve them.
More Tips for Small Business Owners
Much like traditional spring cleaning, these tips take a little extra time and elbow grease, but the results are worth the effort. Looking for more expert advice? Check out these 5 Money-Saving Tips for Startups & Small Business Owners, and learn how to Maximize a Small Office Space.